Why is tracking renovation ROI important for multifamily?

Unit renovations can drive 15-30% rent premiums, but without proper tracking, asset managers are flying blind on ROI. Analytics that measure actual lease performance by renovation status enable data-driven capital allocation decisions, helping teams identify which renovation scopes deliver the best returns and where to invest next.

How does BubbleGum BI compare renovated vs. classic unit performance?

BubbleGum BI tracks lease transitions in three categories: Classic to Classic (baseline performance), Classic to Renovated (renovation impact on new leases), and Renovated to Renovated (ongoing performance of renovated inventory). This granular tracking shows exact rent premiums achieved, leasing velocity differences, and true renovation ROI at the unit level.

Introducing Unit Renovations Analytics

Q: What does Unit Renovations Analytics track?

Unit Renovations Analytics provides unit-level insights into renovation performance within the Occupancy & Leasing dashboard. It compares lease transitions across Classic to Classic, Classic to Renovated, and Renovated to Renovated buckets to show the real performance impact of renovation investments on rent premiums and leasing velocity.

Introducing Unit Renovations Analytics

We're excited to announce the launch of our new Unit Renovations Analytics feature in the Occupancy & Leasing dashboard! This powerful tool provides unit-level insights into your renovation performance, helping you maximize ROI on capital investments like never before.

Why it matters: Unit renovations can drive 15-30% rent premiums, but without proper tracking, you're flying blind on ROI. Our analytics compare lease transitions across Classic to Classic, Classic to Renovated, and Renovated to Renovated buckets to show real performance impact.

See It in Action

Key Insight: Over the past 12 months, initial rent bumps from unit renovations averaged an impressive ~25% and continue trending upward, while classic units peaked at 8% before declining to near-zero growth. Most importantly, renovated units maintain their premium with positive trade-outs. The data-driven decision? Accelerate your renovation program.

Real-Time Intelligence

Real-Time Intelligence: Current rent spread between classic and renovated units sits at $0.17/sqft (~9% premium). While both unit types experienced strong summer leasing, classic unit rents have deteriorated more rapidly and aggressively than their renovated counterparts, demonstrating the sustained value of capital improvements.

With unit-level leasing data, you get granular insights that drive smarter capital allocation decisions. Stop guessing on renovation ROI and start measuring it with precision.

Maximize Your Renovation ROI

Learn best practices for unit renovation strategies and how to optimize your capital investment decisions in our comprehensive guide.